Definition of E-marketing
E-marketing is considered one of
the general branches of marketing, and it is also called (digital marketing),
or (network marketing), which is the strategy that is used to organize the
methods of modern communication technology, by transforming the virtual market
into a tangible reality. An important part of the modern comprehensive
marketing strategy, as it is considered an important type of marketing method
that seeks to achieve its goals via the Internet, and is also described as the
process of applying the general principles of marketing science through the use
of electronic media, and in particular the use of the Internet.
Advantages of E-marketing
1. The possibility of developing a relationship with
customers significantly, where continuous interaction is available, although
some customers resist this, and consider it intrusive and a negative privacy,
but the use of voluntary reporting techniques is becoming more and more
acceptable among people, especially among those who frequent commercial sites.
The use of e-marketing in order to win customers to achieve a great benefit in
order to sell on a site and gain customer loyalty.
2. Ease of obtaining any information related to the
product, the possibility of obtaining the required commodity in a short period
of time, and exceeding the borders regardless of the location of the commodity,
which leads to the entry of the commodity into the world and its popularity in
a fast way.
3. Opening the door for everyone to e-marketing, and this
is not limited to well-known large companies, but the participation of the
average individual or small company in marketing easily.
4. Low cost and ease of implementation compared to traditional
marketing.
5. The possibility of ordering the commodity directly by
sending a request through the website related to the company. As for
traditional marketing, the commodity cannot be ordered directly through
customers.
6. Ease of displaying all the company's goods and
services through the website, and this is difficult to happen in traditional
marketing because of the need for a large place to display them.
Ways to succeed in e-marketing
1. The quality of the product and service that can be
marketed, as e-marketing contains many methods, so you must choose the
appropriate one.
2. The budget set for e-marketing operations through the
Internet, on the basis of which the marketing campaigns for the commodity are
carried out.
3. The marketer's experience in terms of how he deals
with e-marketing mechanisms, and the continuous development in the use of
e-marketing science in a digital marketing environment.
Types of E-Marketing
E-marketing is through the
following:
1. Free advertising sites on the Internet.
2. Specialized and general forums.
3. Site pages.
4. Website directories and indexes.
5. Social media.
6. Email campaigns.
7. Through the videos.
8. Blogging.
9. Newspapers and magazines.
Benefits of E-marketing for the seller
Many people rely on e-marketing to
purchase products and services online, so it is an important way to build
strong relationships with customers, and among the most important benefits of
e-marketing that benefit the seller:
1. Facilitate reaching customers in remote geographic
areas where the purchase process can be completed with a customer who lives in
a different country than the seller's country.
2. Complete the sale at any time during the day, month or
year without restrictions.
3. Elimination of the operational cost necessary to build
an exhibition to sell products.
4. Reduce time by presenting the right product to the
right customer by categorizing the products in a way that makes them accessible.
5. Providing the right product to the right customer,
using e-marketing to know customer behavior patterns, which leads to an
increase in the purchase rate by providing the right products to the right
buyer.
6. Your first purchase means forming a relationship in
the future that can be strengthened through appropriate emails.
Benefits of E-marketing for the customer
E-marketing has several benefits
for both the seller and the customer. Here are some of the benefits that accrue
to the customer:
1. Helping the customer to quickly access the required
products and ease of frequency to them, as the Internet provides a wide and
diversified network of many products and services in various forms, which
facilitates access to the required content very quickly.
2. Obtaining the required quality in the least possible
time and effort.
3. lack of time; It can be purchased at any time of the
day.
4. The multiplicity of products and services offered,
which makes it easier for the customer to obtain the required content with the
required accuracy.
5. The ability to customize products to suit the
customer's requirements in particular, as e-marketing provides the service of
pre-ordering the required content uniquely according to the needs and
specifications specified by the customer.
6. Obtain clear information about the product, which
helps to make better purchasing decisions.
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